Back in ancient history (before Google) selling was so much easier

In those days, that's pre 1998, consumers relied heavily on sales-people and marketing materials to research products before making a buying decision.

Maybe it's a 'rose-tinted' view but people seemed less cynical, and more trusting back then.

Fast forward 25 years or so and the changes have been remarkable.

Selling is harder, much harder, thanks largely to the erosion of trust in society.

Building trust with your customers and potential customers has never been more important, because in an age of mistrust, the sales techniques you used to rely on, don't work anymore.

Disinformation, media manipulation, fake news, filtered, photoshopped images and even deep-fake videos have made us less trusting of what we see and hear, especially from those who attempt to persuade us to buy.

Now that your customers can get all the information they need about your product or service online from trusted sources, we need to rethink the role of Sales & Marketing.

It's long overdue, because not only do most of us dislike sales pressure, but we tend to dislike salespeople. Hardly surprising when sales people along with politicians and sex workers are seen as the least trusted professions worldwide.

The balance of power has shifted in favour of the consumer and they're not afraid to use it.

Social media and user review sites give consumers unprecedented power to punish brands that displease them.

So how do you sell in an age of mistrust? It might surprise you to know it's not Ai. The power of artificial intelligence is mind-boggling but if you are selling to humans, a more emotionally intelligent approach is required.

Now that your customers can get all the information they need about your product or service online from trusted sources, we need to rethink the role of Sales & Marketing.

It's long overdue, because not only do most of us dislike sales pressure, but we tend to dislike salespeople. Hardly surprising when sales people along with politicians and sex workers are seen as the least trusted professions worldwide.

The balance of power has shifted in favour of the consumer and they're not afraid to use it.

Social media and user review sites give consumers unprecedented power to punish brands that displease them.

So how do you sell in an age of mistrust? It might surprise you to know it's not Ai. The power of artificial intelligence is mind-boggling but if you are selling to humans, a more emotionally intelligent approach is required.

That's where Trust Based Selling comes in.

The Trust based approach to selling eliminates sales pressure and focuses on customer needs. When the customer feels you have their best interests at heart, they trust you and buy from you.

The approach is founded on proven psychological principles that rejects old fashioned manipulative sales techniques, in favour of being authentic and building trust.

If you want to transform your ability to sell anything to just about anyone, and for them to love you for it, then contact us for details of training and coaching options.

That's where Trust Based Selling comes in.

The Trust based approach to selling eliminates sales pressure and focuses on customer needs. When the customer feels you have their best interests at heart, they trust you and buy from you.

The approach is founded on proven psychological principles that rejects old fashioned manipulative sales techniques, in favour of being authentic and building trust.

If you want to transform your ability to sell anything to just about anyone, and for them to love you for it, then contact us for details of training and coaching options.

TRUST CENTRED SELLING PROCESS

The Trust based approach to selling eliminates sales pressure and focuses on customer needs.
When the customer feels you have their best interests at heart, they trust you and buy from you.

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